A Brief History of Podcasting
Ever question the development of the podcast? While podcasting is a relatively young technology it still has a rather interesting albeit quick history. The background of the word, "podcast" is quite interesting and is reflective of the vibrant nature of the Internet community.
Neither listening nor podcasting to podcasts requires an iPod or other portable player. Podcasts can be listened to on any mp3 made it possible for gadget including a desktop computer. The name association came about just due to the fact that Apple Computer's iPod was the best-selling portable digital audio gamer when podcasting started.
Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was specified as "a digital recording of a radio broadcast or similar program, offered on the Internet for downloading to an individual audio player." The word will be added to the online variation of the dictionary during their next upgrade.
The term, podcasting was created by journalist, Ben Hammersley, and after that popularized by former MTV VJ and media business owner, Adam Curry. Mr. Curry developed an Applescript application that automated the procedure of downloading and syncing audio files to iPods.
Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Innovation author, Doc Searls came up with this phrase back in September, 2004. Terms such as "audio-blogging", audio publications" and "web-casting" have also been used to describe this special type of media circulation.
Other "pod"-derived expressions include "podcasters" (those who develop podcasts) and "podcatchers"-- the special RSS aggregators which regularly look for and download brand-new material automatically. Podcatching software allows the user to copy podcasts to portable music & video gamers.
The popularity of podcasting is spreading like wildfire due to the fact that of the rapid adoption of MP3 players and the desire of customers to have fresh content. Podcasting has thrived due to the fact that it gives individuals more control over what they listen to, and the liberty to take their programs with them with them.
Not since blogging has a technology appeared so unexpected and been so quickly and commonly embraced as podcasting. Development in this nascent industry is expected to speed up rapidly due to the rapid acceptance of the technology by the radio broadcast market in 2005 and Apple's iTunes circulation. The increasing appeal of podcasts is challenging traditional radio's broadcasting design.
While iTunes is less than 2 years old, roughly 4.8 million people downloaded a podcast in 2005, as compared to simply over 800,000 in 2004. And 11.4 million listeners are anticipated this year, according to research study from The Diffusion Group. Already the Apple iTunes service provides 15,000 listeners and podcasts have actually signed up for more than 7 million subscriptions.
A study by Bridge Ratings in November 2005 with radio listeners in 10 nationwide markets showed that approximately 20% of users who have actually ever downloaded and listened to a podcast do quickly a weekly basis. This group downloads approximately 6 podcasts per week and spends roughly four hours a month listening to the podcasts they download.
This research study predicted a lot more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is anticipated to reach a conservative 45 million users who his comment is here will have ever listened to a podcast. Aggressive price quotes position this number closer to 75 million by this date.
How does this affect you?
With podcast listening rising exponentially, podcasts offer you an extremely powerful tool for promoting your products or services. Podcasting can assist guarantee a better relationship with your target audiences by offering them with engaging, helpful and regular updates about the goings on in your market.
Neither listening nor podcasting to podcasts needs an iPod or other portable gamer. The name association came about merely due to the fact that Apple Computer's iPod was the very popular portable digital audio gamer when podcasting started. While iTunes is less than 2 years old, approximately 4.8 million individuals downloaded a podcast in 2005, as compared with simply over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience development is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening increasing greatly, podcasts use you a very effective tool for promoting your items or services.
A Brief History of Podcasting